What to Include in Your Creator Contract

💡 Pro tip: Always get the brand's legal entity name — it's what you'll need if there's ever a dispute.

💡 Pro tip: Be as specific as possible. '3 Instagram posts' is vague. '3 Instagram carousel posts (minimum 5 slides each)' is clear.

💡 Pro tip: Never accept 'payment upon posting.' Get at least 50% upfront for new brand relationships.

💡 Pro tip: Build in buffer time. If you need 5 days, say 7. Brands often delay feedback.

💡 Pro tip: This is where creators lose the most money. 'Perpetual, all media' usage should cost significantly more than '30-day organic only.'

💡 Pro tip: Exclusivity should always cost extra. If a brand wants 90 days exclusive in 'beverages,' that's 90 days you can't work with any drink brand.

💡 Pro tip: Cap revisions at 2 rounds. Endless revisions = scope creep. Charge for more.

💡 Pro tip: You should retain ownership of your content. You're licensing it, not selling it.

💡 Pro tip: Both you AND the brand can get in trouble for improper disclosure. Make it clear in the contract.

💡 Pro tip: If you've started work and they cancel, you should get paid something. 50% kill fee is standard.

💡 Pro tip: Both parties should make promises here. It's not just about protecting the brand.

💡 Pro tip: Don't accept unlimited liability. Cap it at the contract value.

💡 Pro tip: Push for mediation before litigation — it's faster and cheaper for everyone.